Seemed like the best way to tug at our heartstrings. Card feed views of 'Extinct' and 'Threatened' animals, sorted by the month in which new species were added. To make sure it's not all doom and gloom, views of 'Restored', 'Discovered' and 'Following' species.
Reading mode - an immersive experience to learn more about the animals we're affecting. If you'd like to track a species and be notified whenever it's status changes with a push notification, you can bookmark it. It will then appear in 'Following'. Reading mode also features sharing options to let friends know how much you love that weird rhino.
Wondering how many frogs were discovered recently? You can search for any animal, featuring conservation status filters. I'd like to pump this feature up with the ability to filter by month, but I think that will have to be a day two thing.